Privacy Policy

At Wild Fishing Trip Shop, we value your privacy as much as we value the perfect cast. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website at wildfishingtrip.com and use our services. By using our website, you consent to the practices described in this policy.

1. Information We Collect

We collect information to provide you with the best possible fly fishing shopping experience. This includes:

• Personal Information: When you make a purchase, create an account, or contact us, we may collect your name, email address, shipping address, phone number, and payment details (such as credit card information processed securely via SSL encryption or PayPal).
• Transaction Data: Details about your purchases, including products ordered, payment method, and transaction history.
• Technical Data: Your IP address, browser type, device information, and pages visited on our site, collected through cookies and similar technologies.
• Communication Data: Records of your interactions with us, such as customer service inquiries via email (e.g., [email protected]).

2. How We Use Your Information

We use your information to enhance your experience with Wild Fishing Trip Shop, including:

• Processing orders and delivering fly fishing gear worldwide (excluding Asia and some remote areas).
• Providing customer support and responding to your inquiries.
• Improving our website, products, and services based on user preferences and behavior.
• Sending promotional emails about new products, offers, or fishing tips (only with your consent, which you can opt out of at any time).
• Ensuring security and preventing fraud through SSL encryption and secure payment processing.

3. Sharing and Disclosure of Information

We respect your privacy and do not sell your personal data. We may share information with:

• Service Providers: Trusted third parties who assist in payment processing (e.g., credit card networks like Visa, MasterCard, JCB, and PayPal), shipping, and website operation, all bound by confidentiality agreements.
• Legal Compliance: If required by law or to protect our rights, we may disclose information to authorities.
• Business Transfers: In the event of a merger or sale, your data may be transferred to the new entity, with notice provided.

We do not share your data with unrelated third parties for marketing purposes without your explicit consent.

4. Data Storage and Security

Your data’s security is our priority, akin to the precision of a well-tied fly. We:

• Store data on secure servers located in the United States, with backups to ensure reliability.
• Use industry-standard SSL encryption to protect data during transmission and storage.
• Do not retain complete payment information after transactions; only necessary details for order processing are kept briefly.
• Implement access controls and regular security assessments to prevent unauthorized access.

While we strive for maximum security, no online method is 100% secure, but we work tirelessly to safeguard your information.

5. Your Rights

As a valued angler, you have rights regarding your data, including:

• Access: Request a copy of the personal data we hold about you.
• Correction: Update or correct inaccurate information.
• Deletion: Request deletion of your data, subject to legal obligations.
• Opt-Out: Unsubscribe from marketing emails by clicking the link in any email or contacting us.
• Data Portability: Receive your data in a machine-readable format.

To exercise these rights, contact us at [email protected]. We respond within 30 days, as per global privacy standards like GDPR and CCPA.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, such as:

• Essential Cookies: Required for site functionality, like shopping cart and payment processing.
• Analytical Cookies: Help us understand how users interact with our site (e.g., pages visited) using tools like Google Analytics.
• Marketing Cookies: Used with your consent to show relevant ads for fly fishing products.

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect site functionality.

7. Changes to This Policy

We may update this policy to reflect changes in laws or our practices. The revised version will be posted on our website with the updated date. Continued use of our site constitutes acceptance of the changes.

8. Contact Us

If you have questions about this Privacy Policy or your data, reach out to us—we’re here to help, just like we’re here to equip you for your next fishing adventure.

Tight lines,
The Wild Fishing Trip Team